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About Us

Dee's Urban Fashion was founded by Darryn McCormick, a New York City native with a lifelong passion for fashion. After relocating to the Ohio Valley in 2006, Darryn recognized a major gap in the local retail scene—there were no stores offering authentic urban streetwear. Driven by vision and hustle, he began selling clothing out of the trunk of his car.

In 2007, Darryn opened the first Dee’s Urban Fashion store in Wheeling, West Virginia, followed by a second location in Steubenville, Ohio, in 2008. Expanding his entrepreneurial footprint, he also established two hair and beauty supply stores in both cities.

Today, Dee's Urban Fashion is a leading destination for the latest in streetwear across the Ohio Valley. Committed to style, value, and community, we provide our customers with quality fashion at unbeatable prices.

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